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Motorati to Close

December 7, 2007

profilepic.jpgBy Osprey Therian
The Pontiac island, slurl-12x16.gifMotorati, is a great place to play. There are all kinds of things to do, from organised racing to bumper cars. Pontiac’s site, more than any other corporation build that I have seen in Second Life, succeeds in creating a community and a great place to visit. However, if you haven’t checked it out yet you will need to hurry. as Motorati will be closing to the public at the end of December, and Pontiac will leave Second Life entirely at the end of January.

In their own words, “Motorati Island has been a huge success, due in large part to the hard work and love each of you put into the island. It has been an amazing year and together we’ve built what many people think is the coolest place in Second Life.”

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I’m surprised they aren’t going to hang on until Havok4 arrives, but then again, maybe that wouldn’t make any difference.

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3 comments

  1. […] talented people who put out more excellent work than any large agency can. It also shocks me that Pontiac is closing Motorati Island and given it’s success (which they admit to) I’m curious why Pontiac, which is a […]


  2. As a blogger who has covered this beat for Media General, I’d sure like to know Pontiac’s reasoning…if Motorati is so successful, why ARE they pulling the plug?

    I’m no fan of General Motors…and I’ll take this shot at the company: when they get a product right, they tend to abandon it.

    Consider the Fiero: a lousy car in its first years, but by the end of the production run a really fine ride. Then Pontiac did away with it…typical General Motors.


  3. Ignatius, Pontiac did something creatively and well, and sustained it for a year. Essentially it was a media campaign and those don’t last forever. However, the builders and small businesses that made up Pontiac’s Motorati aren’t leaving Second Life, and there will be change and reorganisation leading to new developments. Stay tuned.



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