What We Can Learn From SWG FoolishnessJune 12, 2007
by Onder Skall
- If your licensor wants you to launch your game before it’s ready, cancel it.
- It’s the community, stupid.
- Many players don’t experience a persistent online world as “a game.” They experience it as “my life.” An online world’s hardcore players view themselves as citizens. Some want to be good citizens, some bad, but the entire core wants to believe they belong to something permanent.
- Big changes after launch drive away existing players and make newcomers mistrust you.
- “Fix the bugs before release, or release now and fix later?” The NGE (among dozens of disastrous launches) confirms it beyond dispute: Fix the bugs. If you can’t fix them, cancel the launch.
- Oh yeah – don’t launch before you’re ready